My Pretty Pillows

Search Engine Optimization

SEO stands for Search Engine Optimization and is overlooked by many people that have a website. There are so many small changes you can make today that can make a huge impact on your business.  If you own a website, search engine optimization is a MUST! This is what helps your site within the search engines for rankings, content and help your site stand out.  Here below is some helpful do's and dont's when it comes to helping your website get viewers. 

Search Engine Optimization Tips

Yes, Try These Ideas...  

• Start your title with your site's main keyword, not your actual domain name.

• Do use meta tags, alt tags.

• Do try to get good quality links back to your site.

• Do have good high quality content on your site.

• Do consider writing your own articles.  Best to write about things that interest you, your readers will be able to tell! 

• Do consider starting a blog.

• Do research your sites best keywords to use.

• Do make sure you do not have dead links on your site.

• Do optimize your images, and name your images keywords.  For example, my pillow images on my website might be called 'pillow-covers'  or 'decorative-throw'. I would not name them photos1, photos2, etc. 

• Do make your site interesting, and an enjoyable experiance for your visitors.

• Do promote yourself using multiple platforms.  Such as facebook, twitter, blog pages, discussion boards, post reviews/testimonials.

• Do not forget to submit your site to the search engines for them to crawl your website and index your site into the search engine you want to be in. 

No, Wait A Minute! Stop Doing This...

• Do not use hidden text!

• Do not link to every site you come across.

• Do not use your keywords over and over again, use targeted keywords but do not spam your page. 

• Do not make your site sluggish with too many images, videos or content that it will take forever to load. 

• Do not duplicate your content, try to keep fresh content and keep them up to date.  If you have many pages, go through your site and make sure you are staying current. 

• Do not have broken images.  Fix broken images and bad links quickly. 

You do not have to be a professional at SEO.  You can make little changes that can produce big results.  Do not get overwhelmed, read and learn about SEO and take a few small steps to making your site even better.  Good luck! 

Article written by: Christina Bauman. Owner of www.myprettypillows.com